In a heartwarming holiday ad, a grandfather quietly begins lifting weights. Neighbors glance with raised eyebrows, curious and maybe even a little bit judgmental.
What they don’t see—what none of us understand until the end—is his why.
He wasn’t lifting for recognition or to prove a point.
He wasn’t even doing it to feel stronger.
He was training for something deeply personal: the ability to lift his granddaughter so she could place a star atop the Christmas tree.
That single moment of joy and connection made every rep, every curious look, and every ounce of doubt worth it.
Finding Your Why
At FarmFit, we believe your “why” is everything.
Whether you’re a farmer balancing a packed day or someone trying to feel better in their skin, understanding why you’re starting your fitness journey is your greatest motivator.
Ask yourself:
Do I want to be able to lift heavy feed bags without pain?
Do I want to run around with my kids or grandkids without feeling out of breath?
Do I want to feel strong and capable every day, no matter the demands of farm life?
These aren’t surface-level goals.
They’re the heart of what drives you forward.
But let’s be honest: digging deep into your “why” can be uncomfortable.
It might mean admitting that something in your life isn’t working the way you want it to. It might mean acknowledging struggles you’ve pushed aside for too long.
And it might mean deciding to do something about it (even when others don’t understand).
Doing It for You
In the ad, the grandfather wasn’t working out for his neighbors. Their opinions, whether supportive or skeptical, didn’t matter.
And the same goes for you.
When you start a fitness program, especially as a farmer with a unique lifestyle, some people may question it.
They might not get why you’re adding squats or core exercises into an already demanding day.
They might wonder why you’re prioritizing meal prep or finding time for stretches between long hours in the field.
But your “why” isn’t for them.
It’s for you.
It’s for the moments that matter.
The Mental Strength to Take the First Step
Starting is always the hardest part.
It’s easy to feel overwhelmed by what others think, or to doubt yourself before you even begin.
But the truth is, every fitness journey begins with that first step.
It might be a single push-up. It might be saying “no” to junk food for the first time in a while. It might be carving out 10 minutes for stretching before heading out to the barn.
What matters most is that you start.
The grandfather didn’t start his journey by worrying about the end. He focused on showing up each day, lifting a little more, and keeping his goal close to his heart.
You can do the same.
At FarmFit, It’s About What Matters Most
When you join FarmFit, we ask every client to create a personal “why” statement.
Why are you doing this?
What do you hope to achieve?
And most importantly, why does it matter to you?
The answers are deeply personal, and they aren’t for anyone else to judge.
It’s about having a reason so strong that it pushes you forward on tough days, keeps you focused when progress feels slow, and helps you ignore the noise of others’ opinions.
You don’t have to explain your journey to anyone else.
But you do owe it to yourself to get started.
Your Next Step for Farm Fitness
If you’re ready to feel better, stronger, and healthier for reasons that matter to you, start with your “why.”
Because at the end of the day, the opinions of others won’t matter.
What matters is the ability to take care of the things you love most.
Ready to start your journey?
The FarmFit Method is here to help you get stronger, healthier, and hit your why on your terms.
Whether it’s building strength, improving flexibility, or staying active through the seasons, this program works with your farm life.
Click here to get matched with your perfect plan and take the first step toward your goals today.